When we collect your personal information
Personal information may be collected in a number of instances. For example, this Site contains areas that collect information from its visitors through feedback data, such as questions, comments and suggestions. Some of the information that you provide through feedback data may be personal information. In addition, access to certain areas of the Site is restricted. In order to apply for access to these restricted areas, you are required to submit a registration application form which may include personal information. Further, some areas of the Site require you to submit information which may include personal information in order to benefit from specified features (such as newsletters, e-commerce/order processing). You will be informed at each collection point what information is required and what information is optional.
Use of information
Paladin Equine uses your personal information to improve the content of the Site, to customize the Site to your preferences, to create a profile relating to you in order to show you content that may be of interest to you, to provide the services and features requested by you and, if you ask us to, to send you information about products, services, features or promotions that may be of interest to you.
Paladin may also use your personal information to create aggregated information that does not allow you to be personally identified or contacted. Rather than showing individual activity, aggregated information shows user behaviour as a whole. Aggregated information is used for Site development and to market and promote the Site.
When we disclose your personal information
Paladin Equine will otherwise only release your personal information to third parties in the following limited circumstances and to the extent permitted by law: (i) if a law, regulation, search warrant, subpoena or court order permits or requires it to do so; (ii) if the rights or property of Paladin Equine, its affiliates or related companies, third party service providers or the users of the Site are in jeopardy; or (iii) if the personal safety of users of the Site or other members of the public are in jeopardy.
Paladin Equine may disclose aggregated information that does not allow you to be personally identified to its affiliates and related companies and to unaffiliated third parties.
How we protect your personal information
Recognizing that your privacy is important to you, Paladin Equine employs technical security measures to protect your personal information. However, no transmission over the Internet can be guaranteed to be completely secure. Consequently, to the extent permitted by law, Paladin Equine, its affiliates and related companies, third party service providers and their respective officers, directors, employees and agents do not represent, warrant or guarantee that personal information will be protected against misuse, loss or alterations and do not accept any liability arising from the submission of any personal information or from any third parties’ use or misuse of personal information.
The information you provide to Paladin Equine via the Internet is password-protected for your privacy and security. Paladin Equine uses Secure Socket Layer (SSL) encryption technology in transmitting such information to our servers to help ensure the integrity and privacy of the information. Encryption involves systematically scrambling numbers and letters, so that even if someone managed to intercept the information, they would not be able to make sense of it. In order to take advantage of this encryption technology, you need to have an Internet browser that will support encryption, such as Firefox or Internet Explorer. As an additional security measure, the information you provide via the Internet is also kept physically separate on a separate server where your password is encrypted and stored on a database.
Links to other Websites
You can contact Paladin Equine at 1-888-875-5557 to request access to your personal information or to request that Paladin Equine update your personal information.